Counselling in Private Practice and Using Social Media

Posted by: Shelley Skelton on November 3, 2015 12:17 pm

socialmediablogpostAre you thinking about opening a private practice sometime down the road? Are you wondering about what you can be doing in advance? If so, I have a great suggestion for you. Let me back up and tell you about how I arrived at this great idea.

I had a timeline to open my private practice and there were many things that I put on hold until everything was in place, such as designing a website and getting business cards. Those two choices served me well, but I missed out on some preparatory work that would have sped up my process. Once I had everything in place and opened my practice, I began catching on to ways in which I can bring more people to my website. Now let me say that many of you may already know about what I am talking about, but for those of you like me who are not as online savvy, this information may sound new.

One way to draw people to your website is by having a strong online presence in social media, such as LinkedIn, Facebook, and Twitter. On Twitter, you can build a following of people by posting ideas, reposting other people’s tweets, and responding to others’ ideas. This following can become very useful for two reasons. The first is that from time to time, you can post about a blog that you have written on your website and you can direct people to read more. The second reason is that the more you connect your website to other links online, the more people visit your site and then your ranking in a search engine will increase. By that I mean when people search for counselling in your city, your website is closer to the top of the list. This is referred to as Search Engine Optimization (SEO) and this takes TIME.

No doubt you see where I am going with this … before you even get your private practice opened, if you invest some time in building your online presence in social media, you will be better equipped to direct people to your website when you are open for business.

*The views expressed by our authors are personal opinions and do not necessarily reflect the views of the CCPA