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Creating a private practice website should be your priority when starting a Canadian private practice! It’s important because most people find their therapist through the internet nowadays. There are so many options when choosing how to build your private practice website. You could build it yourself from scratch, create one through a website builder like Wix or Square Space, or hire a company! The two most important things that you need to consider when building a Canadian website are:
- SEO (search engine optimization) – SEO is fancy tech coding for your website that helps it rank high on internet searches so that people can easily find your website.
- Flexibility – You want to make sure that you have lots of options when developing your website so that when your private practice grows… your website can grow with it!
Because of these two considerations, I highly recommend choosing WordPress to build your Canadian Private Practice website. WordPress websites have AMAZING SEO and unlimited options for creating your website! With website builders you are confined to a template and the SEO is restricted.
Plus, if you choose a website builder, all of your content is stored on their servers, so if you ever decide to switch to another company or take full control of your website… you will have to start from scratch and will lose all your content and SEO that you’ve built! It’s best just to start with WordPress where you can easily switch from templates to having full control of your website.
Recommended Options for Building Your Own Canadian Private Practice Website:
Below are my suggestions on what companies to work with when building your Canadian private practice website. Most of the companies I am suggesting include a domain web address (ie. www.fearlesspractice.ca). BUT, for myself, I like to purchase my domains outside of the companies that I work with so that I own them separately. I purchase my domains from I Want My Name as I find it easy to purchase from them and to revenue each year.
WordPress Website Options:
Level 1: WordPress.org ($5.35 CAD per month for hosting)
This option is great for Canadian counsellors who are tech-savvy and have a very tight budget! WordPress.org is hosted on your own server that you purchase through a hosting company. This means that you own your website completely. I recommend Bluehost. Once you have your host you can choose from free themes to help build your website! The downside is that you will solely be in charge of updates, security, plugins, and design which can take up A LOT of your time.
Level 2: WordPress.com ($33 CAD per month for their business plan)
This option is great for Canadian therapists who are NOT tech-savvy and have a very tight budget. WordPress.com will host your WordPress website and provide you with security for your website. You can choose from VERY cheap monthly plans and the best part is, as your Canadian private practice grows and you want more flexibility with your site… you can switch to WordPress.org! The downside is that if you use WordPress.com you will not have full control of your website and you will be limited to what you can create on your website. Plus you still will have to design your website solely by yourself which again can take up A LOT of time.
Level 3: Beam Local ($135 CAD to build the website then $79 CAD per month)
Beam Local is who built and manages my awesome Fearless Practice website. This Canadian company is great because they build professional websites for counsellors, maintain the website, provide unlimited support, and so much more! Plus, their websites are built on WordPress which gives you excellent SEO and design flexibility as your business grows. Click here to build your website!
Julia Smith, MEd, RCT, CCC, is a Canadian private practice consultant who specializes in helping Canadian counsellors and therapists start private practice. She also owns a private practice in Halifax, Nova Scotia where she helps depressed teens build confidence, find happiness, and gain insight.
*The views expressed by our authors are personal opinions and do not necessarily reflect the views of the CCPA