It’s important to establish goals and goal-setting in your private practice to maintain a marketing and competency plan in order to grow or maintain your practice. Without goals, it’s easy to fall within a rut or status quo and this lack of growth will affect your practice in minor or major ways. Goals allow you to achieve certain objectives to fulfil your practice vision or dreams. These visions or dreams can include building your clientele or advancing yourself through specialization or expertise in the psychotherapy field. Sit back and ask yourself – What do I see when I envision my dream practice? Then ask yourself – How can I get there? What goals do I need to make?

Examples of some goals related to competencies may include ones that centre on delivering effective client care and establishing trust in the therapeutic relationship (which may be examined in client feedback and supervision etc.,), developing more sound knowledge of medical and psychiatric illnesses (through courses and reading), developing a learning plan that includes specialization or furthering your competency level based on the client population you counsel, developing your communication skills through learning basic counselling skills (if you are a new psychotherapist), or goals centred on professionalism or referral networking. Each of these goals listed above can be broken down into specifics and tailored to meet your preferences and desired outcomes. It’s important to list your goals as either short term or long term goals and to be easy on yourself if you do not meet a deadline in time. Goals can always be altered. Continue reading →