Finding a Therapist (or Being Found by a Client)
Invisible threads are the strongest ties.
– Friedrich Nietzsche
This blog is the fifth chapter in a series describing my mid-life career transition from engineering to a counsellor and psychotherapist working in private practice. (Chapter 1, Chapter 2, Chapter 3, Chapter 4)
A few months ago, a friend asked me for help finding a therapist in a city I am unfamiliar with. I figured this would be a straightforward process, given that I am “in the know”. I started by following the instructions found in an excellent article on our own practice web site (I couldn’t resist the shameless self-promotion).
Indeed, I was quickly able to create a solid short-list of obviously qualified therapists and started to contact them. My experiences from that point reminded me how important our interactions are with prospective new clients.
Here are a few tips I’d like to pass on to others: Continue reading → *The views expressed by our authors are personal opinions and do not necessarily reflect the views of the CCPA
Wearing Many Hats
Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence. -Helen Keller
Chapter One, Chapter Two, and Chapter Three of Adventures in Private Practice described my mid-life career transition from engineering to counselling private practice.
In January 2015, I joined William Cooke and Associates, after a year as “post graduate intern”. We are a mature practice, established in 1996, currently seeking business growth. Since I am the associate in need of more clients, I am by default the “Practice Marketing Manager”. My 20 years managing marketing technology in large corporations is helping, but marketing a small business is a different world.
I have redesigned our website, started a blog, ran a ‘Google AdWords’ campaign, created a print card, and am in the middle of a direct mail campaign targeting local health care providers. I implemented Google Analytics to give us better insight into who is visiting our site and what information they find helpful. I’m having fun, and feel like I’m providing a better and more authentic service to my clients. When I offer clients the idea to:
“Try something. If it works keep doing it. If not, try something else. But keep trying.” *The views expressed by our authors are personal opinions and do not necessarily reflect the views of the CCPA
Continue reading →