I mentioned a gap analysis in my last blog and I cannot stress how helpful this has been for me. Yes, it is time consuming and a bit on the tedious side, however, it is better to do this work upfront so that you can make informed decisions. OK, that’s my pitch. Now let me tell you what you need to know about the gap analysis.

Basically, a gap analysis allows you to determine if there is a gap or need in the market for your service. Previously, I suggested that you do your research and create a list of the counselling agencies and private practitioners in your area, noting where they are and their area of counselling expertise. Already, this gives you two categories of useful information.

First is the location. Are there areas of your region that are under-served? Are there areas that you want to avoid because it is already saturated? You can ask yourself why that may be. In my gap analysis, I found that the under-served areas were either new neighborhoods or areas that were the least wealthy that may not be able to support the fees of a private practice. Continue reading →