Tag Archives: gap analysis

Office Space

Posted by: Shelley Skelton on July 14, 2015 9:20 am

Looking for office space has made this experience feel a lot more real. It’s about making real decisions with significant consequences. Working out of my home is not a practical option for me and so I am going to share my newly acquired wisdom about finding office space to set up a counselling practice.living-room-809833_640

Through my gap analysis, I was able to target the part of town in which I want to open a private practice. To get a sense of my options, I sent a brief email to professionals in the counselling, chiropractic, naturopath, massage therapy, and physiotherapy fields in that part of town to introduce myself, and to inquire if they had any space to rent. Not only was I very pleased with the number of responses, but also about the useful information I gained when meeting with many of these individuals.

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*The views expressed by our authors are personal opinions and do not necessarily reflect the views of the CCPA

Where are the Gaps?

Posted by: Shelley Skelton on July 10, 2015 8:00 am
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I mentioned a gap analysis in my last blog and I cannot stress how helpful this has been for me. Yes, it is time consuming and a bit on the tedious side, however, it is better to do this work upfront so that you can make informed decisions. OK, that’s my pitch. Now let me tell you what you need to know about the gap analysis.

Basically, a gap analysis allows you to determine if there is a gap or need in the market for your service. Previously, I suggested that you do your research and create a list of the counselling agencies and private practitioners in your area, noting where they are and their area of counselling expertise. Already, this gives you two categories of useful information.

locationFirst is the location. Are there areas of your region that are under-served? Are there areas that you want to avoid because it is already saturated? You can ask yourself why that may be. In my gap analysis, I found that the under-served areas were either new neighborhoods or areas that were the least wealthy that may not be able to support the fees of a private practice. Continue reading →




*The views expressed by our authors are personal opinions and do not necessarily reflect the views of the CCPA