{"id":7326,"date":"2015-09-17T14:57:22","date_gmt":"2015-09-17T18:57:22","guid":{"rendered":"http:\/\/www.ccpa-accp.ca\/?p=7326"},"modified":"2015-09-15T15:01:36","modified_gmt":"2015-09-15T19:01:36","slug":"marketing-my-private-practice","status":"publish","type":"post","link":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/","title":{"rendered":"Marketing my Private Practice"},"content":{"rendered":"

 <\/p>\n

\"doctor-784329_1280\"<\/a><\/p>\n

In an earlier blog, I wrote that part of my marketing plan is build relationships with neighborhood medical clinics in the hopes that they will be a referral source. I have been working on this for three weeks and this is what I\u2019ve learned so far.<\/p>\n

    \n
  1. When you call medical clinics and ask to speak to the clinic manager, be prepared to have a concise explanation as to why you are calling because the receptionist is screening the manager\u2019s calls.<\/li>\n
  2. I am getting the impression that a request to introduce oneself to the medical staff and hand out business cards happens often because most managers already have a system in place to accommodate this request.<\/li>\n
  3. Some clinics are quite flexible as to when I am invited in, especially the newer ones with a small staff. Other more established clinics are more structured, such as one who invites outside parties in for \u2018lunch and learns\u2019 on Wednesdays only and the presenter is expected to bring lunch for the staff.<\/li>\n
  4. A small gift for the staff left with the business cards is met with appreciation. I leave stacks of business cards and a written explanation of who I am along with a treat.<\/li>\n
  5. Doctors have very little time to chat during their workday, and so I cannot stress enough how important it is to be able to explain your service and the salient details in as few words as possible.<\/li>\n<\/ol>\n

    I take doctors\u2019 business cards from each clinic that I visit so that when clients tell me that they were referred from their doctor, I can keep track and revisit those clinics more often both to replenish my cards and leave more tokens of appreciation.<\/p>\n","protected":false},"excerpt":{"rendered":"

      In an earlier blog, I wrote that part of my marketing plan is build relationships with neighborhood medical clinics in the hopes that they will be a referral source. I have been working on this for three weeks and this is what I\u2019ve learned so far.<\/p>\n","protected":false},"author":1001041,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[409],"tags":[25,1450,1449,1451,1210],"class_list":["post-7326","post","type-post","status-publish","format-standard","hentry","category-privatepractice","tag-counselling","tag-doctors","tag-psychothrapy","tag-referals","tag-shelley-skelton"],"acf":[],"yoast_head":"\nMarketing my Private Practice - L'Association canadienne de counseling et de psychoth\u00e9rapie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing my Private Practice - L'Association canadienne de counseling et de psychoth\u00e9rapie\" \/>\n<meta property=\"og:description\" content=\"  In an earlier blog, I wrote that part of my marketing plan is build relationships with neighborhood medical clinics in the hopes that they will be a referral source. I have been working on this for three weeks and this is what I\u2019ve learned so far.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"L'Association canadienne de counseling et de psychoth\u00e9rapie\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-17T18:57:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ccpa-accp.ca\/wp-content\/uploads\/2015\/09\/doctor-784329_1280-1024x682.png\" \/>\n<meta name=\"author\" content=\"Shelley Skelton\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shelley Skelton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/\"},\"author\":{\"name\":\"Shelley Skelton\",\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/#\\\/schema\\\/person\\\/3e0ec42dbe168c70981c77d4432b63aa\"},\"headline\":\"Marketing my Private Practice\",\"datePublished\":\"2015-09-17T18:57:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/\"},\"wordCount\":290,\"image\":{\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ccpa-accp.ca\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/doctor-784329_1280-1024x682.png\",\"keywords\":[\"counselling\",\"doctors\",\"psychothrapy\",\"referals\",\"Shelley Skelton\"],\"articleSection\":[\"Private Practice\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/\",\"url\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/\",\"name\":\"Marketing my Private Practice - L'Association canadienne de counseling et de psychoth\u00e9rapie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ccpa-accp.ca\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/doctor-784329_1280-1024x682.png\",\"datePublished\":\"2015-09-17T18:57:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/#\\\/schema\\\/person\\\/3e0ec42dbe168c70981c77d4432b63aa\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ccpa-accp.ca\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/doctor-784329_1280-1024x682.png\",\"contentUrl\":\"http:\\\/\\\/www.ccpa-accp.ca\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/doctor-784329_1280-1024x682.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/marketing-my-private-practice\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing my Private Practice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/#website\",\"url\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/\",\"name\":\"L'Association canadienne de counseling et de psychoth\u00e9rapie\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/#\\\/schema\\\/person\\\/3e0ec42dbe168c70981c77d4432b63aa\",\"name\":\"Shelley Skelton\",\"url\":\"https:\\\/\\\/www.ccpa-accp.ca\\\/fr\\\/author\\\/sskelton79obuadhahkbylv\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing my Private Practice - L'Association canadienne de counseling et de psychoth\u00e9rapie","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing my Private Practice - L'Association canadienne de counseling et de psychoth\u00e9rapie","og_description":"  In an earlier blog, I wrote that part of my marketing plan is build relationships with neighborhood medical clinics in the hopes that they will be a referral source. I have been working on this for three weeks and this is what I\u2019ve learned so far.","og_url":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/","og_site_name":"L'Association canadienne de counseling et de psychoth\u00e9rapie","article_published_time":"2015-09-17T18:57:22+00:00","og_image":[{"url":"http:\/\/www.ccpa-accp.ca\/wp-content\/uploads\/2015\/09\/doctor-784329_1280-1024x682.png","type":"","width":"","height":""}],"author":"Shelley Skelton","twitter_misc":{"\u00c9crit par":"Shelley Skelton","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/#article","isPartOf":{"@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/"},"author":{"name":"Shelley Skelton","@id":"https:\/\/www.ccpa-accp.ca\/#\/schema\/person\/3e0ec42dbe168c70981c77d4432b63aa"},"headline":"Marketing my Private Practice","datePublished":"2015-09-17T18:57:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/"},"wordCount":290,"image":{"@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ccpa-accp.ca\/wp-content\/uploads\/2015\/09\/doctor-784329_1280-1024x682.png","keywords":["counselling","doctors","psychothrapy","referals","Shelley Skelton"],"articleSection":["Private Practice"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/","url":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/","name":"Marketing my Private Practice - L'Association canadienne de counseling et de psychoth\u00e9rapie","isPartOf":{"@id":"https:\/\/www.ccpa-accp.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/#primaryimage"},"image":{"@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ccpa-accp.ca\/wp-content\/uploads\/2015\/09\/doctor-784329_1280-1024x682.png","datePublished":"2015-09-17T18:57:22+00:00","author":{"@id":"https:\/\/www.ccpa-accp.ca\/#\/schema\/person\/3e0ec42dbe168c70981c77d4432b63aa"},"breadcrumb":{"@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/#primaryimage","url":"http:\/\/www.ccpa-accp.ca\/wp-content\/uploads\/2015\/09\/doctor-784329_1280-1024x682.png","contentUrl":"http:\/\/www.ccpa-accp.ca\/wp-content\/uploads\/2015\/09\/doctor-784329_1280-1024x682.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ccpa-accp.ca\/fr\/marketing-my-private-practice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ccpa-accp.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Marketing my Private Practice"}]},{"@type":"WebSite","@id":"https:\/\/www.ccpa-accp.ca\/#website","url":"https:\/\/www.ccpa-accp.ca\/","name":"L'Association canadienne de counseling et de psychoth\u00e9rapie","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ccpa-accp.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.ccpa-accp.ca\/#\/schema\/person\/3e0ec42dbe168c70981c77d4432b63aa","name":"Shelley Skelton","url":"https:\/\/www.ccpa-accp.ca\/fr\/author\/sskelton79obuadhahkbylv\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/posts\/7326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/users\/1001041"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/comments?post=7326"}],"version-history":[{"count":0,"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/posts\/7326\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/media?parent=7326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/categories?post=7326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ccpa-accp.ca\/fr\/wp-json\/wp\/v2\/tags?post=7326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}