{"id":5566,"date":"2013-12-11T14:11:02","date_gmt":"2013-12-11T19:11:02","guid":{"rendered":"http:\/\/ccpa.scottbuckingham.ca\/blog\/?p=3169"},"modified":"2013-12-11T14:11:02","modified_gmt":"2013-12-11T19:11:02","slug":"using-social-media-in-career-services-thumbs-up-or-down","status":"publish","type":"post","link":"https:\/\/www.ccpa-accp.ca\/fr\/using-social-media-in-career-services-thumbs-up-or-down\/","title":{"rendered":"Using Social Media in Career Services \u2013 Thumbs up or down?"},"content":{"rendered":"

The British Journal of Guidance and Counselling recently published an article[1]<\/a> reporting the outcomes of a study conducted by the Finnish Institute for Educational Research.\u00a0 This study looked at how career practitioners view the use of social media in career services.<\/p>\n

As the authors state, \u201cThe use of social media in career-related activities has increased dramatically in recent years, leading the career service sector to acknowledge the need to expand its understanding of new technologies and to modernise its services. Several researchers have emphasised that it is important that career practitioners gain competence and confidence in existing and emerging technologies in order to consider their usefulness and potential for clients\u2026\u201d<\/p>\n

While it may seem obvious that we need to \u201cgain competence and confidence\u201d in new technologies in order to better serve our clients it is clear that how we perceive the usefulness of those technologies will impact our willingness and ability to learn about them. \u00a0This article was a salutary reminder to me to take into consideration others\u2019 perceptions of the usefulness of these tools when I am expounding the delights of using a variety of social media in career counselling.<\/p>\n

The analysis of the data collected in the Finnish study revealed five categories, which I found illuminating.<\/p>\n

Social media is unnecessary <\/em>having little or no importance or relevance to career services<\/p>\n

Social media is dispensable<\/em> \u2013 question its role or necessity<\/p>\n

Social media is a possibility<\/em> \u2013 potentially useful<\/p>\n

Social media is desirable<\/em> \u2013 positive attitude and interest<\/p>\n

Social media is indispensible<\/em> \u2013 viewed as an increasingly important way to extend career services<\/p>\n

<\/p>\n

In addition to these five categories, \u201cEight dimensions of variation were identified: attitude; role in guidance; settings; perception; guidance locus; guidance paradigm; role of practitioner; and nature of interaction.\u201d<\/p>\n

One of their findings was an interrelation between practitioners\u2019 approaches to their practice and how they conceptualized social media.\u00a0 A more directive approach was interrelated with a more negative view.<\/p>\n

 <\/p>\n

The research was done in 2010\/11 and upon reflection I can see my own views of the utility of social media have changed since that time.\u00a0 Maybe it\u2019s because of my approach to career services.\u00a0 Though I suspect it\u2019s more related to the increasing social media use by employers.\u00a0 I also think my continually deepening understanding of what it means to be digitally career literate and the importance of that for my clients and myself has shifted my views.<\/p>\n

In conclusion the authors note, \u201cThe results of this study show that if the career field is to develop career practitioners\u2019 understandings of technology and social media in a more complex direction, it has to take into consideration not only their practical knowledge, but also their prevailing personal conceptions.\u201d<\/p>\n

In Canada we are revising our Canadian Standards and Guidelines to reflect the need to develop competency in the use of technology. \u00a0This study suggests we will need to consider how Canadian career practitioners view social media and other new technologies in order to move forward in the best possible way in building competencies.
\nDawn M. Schell, MA, CCC, CCDP is an affiliate of Worldwide Therapy Online http:\/\/www.therapyonline.ca<\/a><\/p>\n

 <\/p>\n

\n
\n
\n

[1]<\/a> Kettunen, J., Vuorinen, R., & Sampson, J. (2013) Career practitioners\u2019 conceptions of social media in career services. British Journal of Guidance & Counselling, 41 (3): 302 \u2013 317.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The British Journal of Guidance and Counselling recently published an article[1] reporting the outcomes of a study conducted by the Finnish Institute for Educational Research.\u00a0 This study looked at how career practitioners view the use of social media in career services. 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