{"id":10388,"date":"2016-08-23T12:29:44","date_gmt":"2016-08-23T16:29:44","guid":{"rendered":"https:\/\/www.ccpa-accp.ca\/?p=10388"},"modified":"2016-08-23T12:29:44","modified_gmt":"2016-08-23T16:29:44","slug":"6-easy-steps-optimize-linkedin-profile-tell-story-brand","status":"publish","type":"post","link":"https:\/\/www.ccpa-accp.ca\/fr\/6-easy-steps-optimize-linkedin-profile-tell-story-brand\/","title":{"rendered":"6 Easy Steps to Optimize your LinkedIn Profile: Tell your Story and Own your Brand"},"content":{"rendered":"

Listen to this episode of CareerBuzz at CareerCycles.com<\/a><\/p>\n

“LinkedIn is the site where we\u2019re investing time, not wasting time,” Leslie Hughes<\/b>, LinkedIn optimization specialist and owner of PunchMedia<\/a>, told Career Buzz listeners. “Linkedin is not the sexy social media site, it\u2019s not the one everyone goes to gleefully every morning,” said Leslie, but it is the business network, so it pays to make it good. How?<\/p>\n

Leslie highlighted 6 steps to start optimizing your online presence and improving your LinkedIn profile:<\/p>\n

    \n
  1. Do a digital audit. Find out your “online first impression,” Leslie recommended. Conduct a search on yourself to see how you are being perceived by potential hiring managers or clients. Make changes to remove unflattering content.<\/li>\n
  2. Get a professional head shot. “If you do nothing else, focus on a really good head shot so you appear confident, smiling and approachable.”<\/li>\n
  3. Craft a strong headline that’s not your job title. Bypass LinkedIn’s default headline which is your most recent job title, and go for this formula: _[descriptive title]_ helping _[these clients]_ deliver _[these results]_, for example, Career management leader helping individuals and employees manage their careers for the future<\/em><\/li>\n
  4. Understand the Summary is the most important content. “You have 2000 characters to effectively tell your story.” Need ideas? Leslie recommended watching Simon Senik\u2019s TEDTalk, Start with Why.<\/li>\n
  5. Go long on copy. In your Experience and Volunteer and other sections, \u201clong copy outperforms short copy,\u201d Leslie said.<\/li>\n
  6. “Put the \u2018social\u2019 in social media.” Don\u2019t just rely on a static profile, engage with others through Shares, Posts, and interactions in Groups.<\/li>\n<\/ol>\n

    Leslie Hughes recommended listeners use these social media tools and steps \u201cto own their brand and to become their own digital media agency.\u201d<\/p>\n

    Also in the show Denise Raposa<\/b> discusses the careers of older adults in our changing work environment.<\/p>\n

    CareerBuzz<\/a> is hosted by Mark Franklin, president and practice leader of CareerCycles<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Listen to this episode of CareerBuzz at CareerCycles.com “LinkedIn is the site where we\u2019re investing time, not wasting time,” Leslie Hughes, LinkedIn optimization specialist and owner of PunchMedia, told Career Buzz listeners. “Linkedin is not the sexy social media site, it\u2019s not the one everyone goes to gleefully every morning,” said Leslie, but it is […]<\/p>\n","protected":false},"author":1001006,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,409],"tags":[],"class_list":["post-10388","post","type-post","status-publish","format-standard","hentry","category-careercounselling","category-privatepractice"],"acf":[],"yoast_head":"\n6 Easy Steps to Optimize your LinkedIn Profile: Tell your Story and Own your Brand - L'Association canadienne de counseling et de psychoth\u00e9rapie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccpa-accp.ca\/fr\/6-easy-steps-optimize-linkedin-profile-tell-story-brand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Easy Steps to Optimize your LinkedIn Profile: Tell your Story and Own your Brand - 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